Al Ansari Exchange appoints Indian cricket star Sanju Samson as brand ambassador
Partnership aims to connect with cricket-loving audiences across the UAE
DUBAI – Al Ansari Exchange has signed Indian international cricketer Sanju Samson as its brand ambassador under a one-year partnership aimed at strengthening the company's engagement with customers across the UAE and beyond.
The collaboration will see the wicketkeeper-batter feature in a range of advertising campaigns, digital content and public engagement initiatives. The agreement brings together one of India's most recognisable cricket stars with one of the UAE's leading remittance and foreign exchange companies.
The partnership reflects Al Ansari Exchange's continued focus on building stronger connections with the communities it serves by working with personalities who share its core values of trust, excellence and customer focus. Samson, who enjoys a strong fan following in India, the UAE and other international markets, will support the company's efforts to expand its brand presence and customer engagement.
Samson joins Al Ansari Exchange
Under the agreement, Samson will represent Al Ansari Exchange across advertising campaigns, digital platforms, public appearances and customer engagement activities over the next year. The company said the collaboration is designed to reinforce its message of trust, innovation and excellence while strengthening relationships with customers across its physical and digital channels.
The partnership was officially signed during a ceremony at Al Ansari Financial Services' headquarters in Dubai. Senior leadership from Al Ansari Financial Services and Al Ansari Exchange attended the event, alongside representatives from Samson's management team.
Commenting on the announcement, Rashed A. Al Ansari, Group Chief Executive Officer of Al Ansari Financial Services, said the company was delighted to welcome Samson as a brand ambassador.
He said the cricketer's talent, professionalism and commitment to excellence have earned him respect among cricket fans worldwide, adding that these qualities closely mirror the values that have guided the organisation for more than six decades.
Al Ansari also said the partnership would help the company engage more closely with the large and diverse cricket-following community across the UAE and the wider region through campaigns that create meaningful connections with customers.
Samson speaks
Speaking about the partnership, Samson said he was proud to become a brand ambassador for Al Ansari Exchange, describing it as an organisation that has built a strong reputation for trust and service over many years.
He noted that for millions of people, sending money home is a deeply personal act that supports families and strengthens communities across borders. Samson added that he looks forward to working with the Al Ansari Exchange team on initiatives that bring the brand closer to customers and cricket fans throughout the region over the coming year.